thankyou- feel it, say it, set if free

thankyou is the first experience to be launched on the Placebo Hub. As the name suggests, its a simple application that allows people to thank people, places, animals or anything else that comes to mind via a unified interface.

Why take the trouble to build an application that simply says "thankyou"? Well, the reasons are many. For starters, thankyou becomes just the trigger to make people think about who or what they wish to thank. It becomes the trigger for reflection, introspection and eventually, expression.

thankyou then also becomes the catalyst for realizing the numer of people, things, situations and states we need to be thankful for. Then comes the question, "Why take the trouble to build an application that should get people thinking about whom or what to thank?"

The answer to that is not as simple as the first question but let's try anyway: Its simply to celebrate life and feel good about the things that have made us happy and yes, somewhat thankful.

The online advertising campaign of sorts attempts to bring to light situations in our lives that we could perhaps be thankful for - even if some of these reasons seem too miniscule to glorify and thank. The idea in the campaigns is to suggest areas or events in our lives that we could possibly thank: The people who made things happen for you; little events or interactions that made you feel good...

So give it a shot, see who springs to mind and is worth thanking. Look at the advertisements to find inspiration :)